Blog
Attio & GTM blog.
Practical guides on Attio CRM, GTM strategy, and B2B sales systems: how to configure Attio, automate workflows, and build a pipeline that closes.
Affinity to Attio in two weeks
Two weeks after access to Affinity and Attio. Above 50,000 companies and 50,000 people, the same job runs over two months of API quota.
Nacho Lafuente Firm memory should take pull requests
How we want an AI brain to work for a fund. Proposed changes, sources attached, and a person who merges them into firm truth.
Nacho Lafuente Attio CRM reports that actually matter
The 8 reports we configure in every Attio workspace and why most teams are tracking the wrong metrics.
Nacho Lafuente How to migrate to Attio: 5-step playbook
The exact 5-step process we use to move teams from HubSpot, Salesforce, and Pipedrive to Attio without data loss or downtime.
Nacho Lafuente The B2B GTM stack for 2026: Attio, Clay, n8n, HeyReach
A practitioner's guide to the modern B2B GTM stack: how Attio, Clay, n8n, and HeyReach work together as a system, not a collection of tools.
Nacho Lafuente Attio custom objects: a decision framework
A practical five-question framework for when and how to use Attio custom objects, with real examples and common mistakes.
Nacho Lafuente 12 Attio automations for every client
12 essential Attio automations we implement after 30 days of manual use, with triggers, actions, and key configuration notes.
Nacho Lafuente Why your startup CRM isn't being used
After 15+ CRM implementations, the same three failure modes appear in almost every broken CRM. Diagnose and fix each one.
Nacho Lafuente Attio implementation guide (15+ buildouts)
A step-by-step, battle-tested process for implementing Attio based on 15+ CRM buildouts, from discovery to adoption.
Nacho Lafuente