Blog

Attio & GTM blog.

Practical guides on Attio CRM, GTM strategy, and B2B sales systems — how to configure Attio, automate workflows, and build a pipeline that closes.

Attio MAR 1

Attio CRM reports that actually matter

The 8 reports we configure in every Attio workspace and why most teams are tracking the wrong metrics.

Nacho Lafuente Nacho Lafuente
Attio FEB 26

How to migrate to Attio: 5-step playbook

The exact 5-step process we use to move teams from HubSpot, Salesforce, and Pipedrive to Attio without data loss or downtime.

Nacho Lafuente Nacho Lafuente
GTM Stack FEB 21

The B2B GTM stack for 2026: Attio, Clay, n8n, HeyReach

A practitioner's guide to the modern B2B GTM stack: how Attio, Clay, n8n, and HeyReach work together as a system, not a collection of tools.

Nacho Lafuente Nacho Lafuente
Attio FEB 18

Attio custom objects: a decision framework

A practical five-question framework for when and how to use Attio custom objects, with real examples and common mistakes.

Nacho Lafuente Nacho Lafuente
Attio FEB 14

12 Attio automations for every client

12 essential Attio automations we implement after 30 days of manual use, with triggers, actions, and key configuration notes.

Nacho Lafuente Nacho Lafuente
CRM Adoption FEB 11

Why your startup CRM isn't being used

After 15+ CRM implementations, the same three failure modes appear in almost every broken CRM. Diagnose and fix each one.

Nacho Lafuente Nacho Lafuente
Attio FEB 5

Attio implementation guide (15+ buildouts)

A step-by-step, battle-tested process for implementing Attio based on 15+ CRM buildouts, from discovery to adoption.

Nacho Lafuente Nacho Lafuente