Attio Expert and agency partner
Attio Expert for implementation, migrations, and fund OS
Last updated October 2026 · Nacho Lafuente, Attio Certified Expert
Official Attio Expert Directory partner. Attio Certified Expert, Advanced. 15+ buildouts, usually live in 2 weeks. Affinity to Attio is a normal engagement, not a special project.
Auster Capital had deal flow, LP tracking, and the co-investor network live in 3 weeks. Regreener left HubSpot with pipeline and activity history intact. Horizons runs member onboarding and LP communication in the same kind of workspace.
The work is the data model before the migration. You own the workspace at handover. No retainer required to keep the data.
15+ Attio buildouts / Expert Directory profile
What an Attio Expert and Attio agency partner does
Teams search for this under a few names. The work is the same.
- Attio Expert. Listed in the Expert Directory. Designs the workspace and is accountable for the model, not a template install.
- Attio consultant. The same engagement, when you want a person to scope the build before anyone clicks in the product.
- Attio implementation partner. The build itself: data model, migration, automations, views, and training. Most teams are productive within 2 weeks of kickoff.
- Attio agency. Implementation plus the surrounding stack (Clay, n8n, outbound, dialer) so Attio is not a second system of record.
What we build
Four types of engagements. Most clients combine two or three of them.
Attio Implementation
Full workspace build from scratch. Data model design, custom objects, automations, views, and team training. Most teams are productive within 2 weeks of kickoff.
- —Data model and object design
- —Custom attributes and relationships
- —Automations and workflow logic
- —Reports and dashboards
- —Team training and documentation
CRM Migration to Attio
Move your full data history from HubSpot, Affinity, Salesforce, Pipedrive, or Notion without data loss. We redesign the data model during migration, not after.
- —Contacts, companies, deals, and activities
- —Custom field mapping and type coercion
- —Notes and interaction history
- —Deduplication before import
- —Validation before production cutover
Attio Integrations
Wire Attio into the tools your team already uses. We build reliable pipelines, not fragile Zapier chains.
- —Clay, n8n, HeyReach, Lemlist
- —Calendly, Cal.com meeting sync
- —Stripe, PandaDoc, Linear
- —Custom webhook pipelines
- —Bidirectional data flows
VC and PE Workspace Design
Deal flow, LP tracking, fund modeling, intermediary networks, and portfolio company management, built as first-class Attio objects, not hacked onto a sales pipeline.
- —Fund and LP custom objects
- —Deal sourcing attribution
- —Co-investor network tracking
- —Portfolio company monitoring
- —Affinity-to-Attio migration
How an engagement works
Discovery call
30 minutes. We look at your current setup, understand your team's actual workflow, and identify what a good Attio workspace needs to model. No pitch, honest scoping.
Data model design
Before writing a line of migration code or clicking anything in Attio, we map your objects, relationships, and attributes on paper. This is the work that determines whether your CRM is still clean in two years.
Build and migrate
We build the workspace and run the migration. Dry-run first, production when you sign off. You get visibility at every step, no black box.
Handover
Full documentation, recorded walkthroughs, and team training. You own everything. No retainer, no lock-in. Call us if something comes up.
Who we work with
VC and PE firms
Investment firms have CRM requirements that generic setups do not cover: fund structures, LP tracking across multiple vehicles, deal sourcing attribution, co-investor networks, intermediary relationships. We model these as first-class Attio objects. Affinity desks that want Attio without losing relationship history are a core engagement, not an edge case. See the VC implementation guide. Allocator teams: Attio for LPs and family offices.
B2B SaaS and growth-stage teams
Teams that have outgrown HubSpot or Pipedrive but do not want Salesforce complexity. We migrate the full data history, redesign the data model to match how the team actually sells, and wire in the outbound and enrichment stack (Clay, n8n, Lemlist, HeyReach).
Teams starting fresh on Attio
New Attio workspaces done right from day one. We design the data model before building, the decisions made in the first week determine whether you are rebuilding in 18 months. A few days of expert design work is the cheapest insurance against that.
Affinity to Attio
Funds leave Affinity because the seat bill and the list model no longer match how they actually work. Attio can hold funds, LPs, intermediaries, and deal flow as real objects. Affinity's relationship scores and intro-path graphics do not come with you. The people, companies, notes, and list data can.
The move is a merge, not a blank import. Email sync has often already created most companies and people in Attio before the migration starts. We design the target model first, dry-run, then cut over. Pricing is scoped on the discovery call. We do not quote a migration from a record count alone.
Affinity to Attio migration for VC firms / Generic 5-step migration playbook
Selected outcomes
All case studies →Auster Capital
Full fund CRM in Attio (deal flow, LP tracking, and co-investor network) built in 3 weeks for an emerging VC.
UHNW Network
Replaced a spreadsheet CRM for a private member network with a custom Attio workspace and Gatsby event sync.
Regreener
Migrated from HubSpot to Attio with full pipeline and activity history. HubSpot bill eliminated.
Horizons
Four-phase implementation for a UHNW network, member onboarding, relationship tracking, and LP communication workflows.
Related guides
- Attio for venture capital: deal flow, LP tracking, fund modeling
- Attio for private equity: intermediaries, deal structures, LP fundraising
- Affinity to Attio migration for VC firms
- Attio implementation guide (15+ buildouts)
- How to migrate to Attio: 5-step playbook
- Affinity migration mechanics: what transfers, and what does not
- HubSpot to Attio migration: full data, clean workspace
- Aircall to Attio: calls on the right record
- Attio vs Affinity: which CRM wins for VC and PE firms
- Free Attio CRM audit, if you are not ready to scope a build
FAQ
An Attio Expert is an implementation partner listed in Attio's official Expert Directory at attio.com/experts. Attio vets the work: workspace design, data modeling, and client outcomes. 5050 Growth is listed there as an Attio Certified Expert, Advanced. The profile is attio.com/experts/5050growth. Hiring from the directory is different from hiring a generalist who has opened Attio once.
An Attio agency partner, or Attio implementation partner, does the work a self-serve setup skips. We design the data model, migrate history from the previous CRM, wire integrations, and hand the workspace over with training. For a fund that means objects for funds, LPs, intermediaries, and deal flow, not a copied sales pipeline. For a B2B team it means the outbound and enrichment stack writes back to Attio.
An Attio consultant designs and builds your Attio workspace from scratch or improves an existing one. That includes data modeling (deciding what objects, attributes, and relationships to create), migrating data from your previous CRM, wiring in integrations with the tools your team already uses, building automations, and training your team. The goal is a CRM your team actually uses, built around how your business operates, not how a generic template says it should.
For simple setups (a small team tracking contacts and deals), Attio is genuinely self-serve. Where consultants earn their fee is in complexity: migrating historical data without losing context, modeling non-standard business relationships (funds, LPs, intermediaries, custom deal structures), building integrations with Clay, n8n, or outbound tools, and designing an architecture that does not need a rebuild in 18 months. If your CRM needs to model something beyond a basic sales pipeline, a day of expert design work usually saves weeks of iteration.
A standard implementation (data model design, workspace build, one integration, and team training) typically runs €4k-€8k. Migration projects (moving data from HubSpot, Affinity, Salesforce, or Pipedrive) add €3k-€12k depending on volume and complexity. The first call is free and we scope everything honestly before any commitment.
A standard implementation is 2-3 weeks: one week for discovery and data model design, one week for building and connecting integrations, a few days for team training and refinement. An Affinity migration is 2 weeks once we have access to both systems. Add one or two weeks only if the UI needs a validation pass and small revisions. Above 50,000 companies and 50,000 people, that same two weeks runs over two months of API quota. Affinity allows 100,000 calls a month, so we start in the last week of one month and the first week of the next, and it finishes the same way. Most teams are productive in Attio within 2 weeks of kickoff.
Attio certifies a small number of implementation partners who meet their standards for workspace design, data modeling, and client outcomes. They are listed in the official Attio Expert Directory at attio.com/experts. 5050 Growth is listed as an Attio Certified Expert, Advanced. The certification means Attio has vetted our work, not just that we have used the product.
Yes. Affinity has no native export into Attio, so the move is API-based: audit the lists, design the Attio model, dry-run, then cut over. Relationship scores and intro-path graphics do not transfer. People, companies, notes, list data, and custom fields can, if the model is designed first. The fund-specific path is at 5050growth.com/affinity-to-attio/. The generic five-step version is the migration playbook on the blog.
We migrate from HubSpot, Salesforce, Pipedrive, Affinity, Notion, Airtable, and custom spreadsheet setups. Each has its own migration complexity: HubSpot and Affinity have the most data model friction (they are opinionated systems that do not map 1:1 to Attio). Pipedrive and Notion migrate more cleanly. We have a dedicated migration playbook for each.
Most CRM agencies implement HubSpot or Salesforce for sales teams. We are an Attio Expert for VC, PE, and B2B teams that need a fund OS or a non-standard data model. Delivery is a defined build (discovery, model, migrate, handover), not a retained body shop. You own the workspace when we leave.
Yes, it is our primary vertical. We have built Attio workspaces for emerging managers, established VC funds, and PE deal teams. The CRM requirements for investment firms are fundamentally different from sales teams: fund structures, LP tracking, co-investor networks, deal sourcing attribution, and intermediary relationships all need to be first-class objects in your system. We know how to model these, and we know the Affinity-to-Attio migration path specifically.
Book a discovery call with an Attio Expert
30 minutes. We will look at your current setup, tell you honestly what it needs, and scope the engagement. No pressure. Profile on the Attio Expert Directory.
Book a discovery call