Nacho Lafuente

I run 5050 Growth, a small Attio implementation partner working with VC firms, family offices, and B2B SaaS teams. We build CRM architecture that fits how the business actually operates — not how a CRM vendor thinks it should.

Before this, I worked across GTM operations for high-growth startups — pipeline architecture, data migrations, lifecycle orchestration, and the integration layer that glues a modern stack together. The pattern that kept showing up: the CRM is downstream of every decision the business makes about itself, and most teams set it up like an afterthought. Then they regret it for years.

5050 Growth is the engagement we built around fixing that. Fixed-scope phases. You own everything we build. No retainer lock-in. The Attio Expert badge means we're vetted by Attio directly — but the work stands on its own.